Email Open Rates: Key Statistics for 2026
Email open rates remain one of the most watched metrics in digital marketing. Understanding industry benchmarks helps marketers set realistic goals and identify areas for improvement.
Key Statistics
The average email open rate across all industries is 21.33%
Source: Mailchimp (2024)
Audit your marketing freeGovernment-related emails have the highest open rates at 28.77%
Source: Mailchimp (2024)
Audit your marketing freeEmails sent on Tuesdays achieve 18% higher open rates than weekend sends
Source: HubSpot (2024)
Audit your marketing freePersonalized subject lines increase open rates by 26%
Source: Campaign Monitor (2023)
Audit your marketing freeMobile devices account for 41.6% of all email opens
Source: Litmus (2024)
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Key Takeaway
Open rates vary significantly by industry, but personalization and send timing are universal levers for improvement. Marketers should benchmark against their specific vertical rather than global averages.
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