Facebook Ads Cost Benchmarks: Key Statistics for 2026
Facebook Ads costs fluctuate based on audience targeting, placement, and seasonal demand. Staying current on cost benchmarks helps advertisers maximize their budgets.
Key Statistics
The average Facebook Ads CPC across all industries is $1.72
Source: WordStream (2024)
Audit your marketing freeAverage Facebook CPM is $14.40 across all industries
Source: Revealbot (2024)
Audit your marketing freeFacebook Ads in the finance and insurance sector have the highest CPC at $3.77
Source: WordStream (2024)
Audit your marketing freeThe average Facebook Ads conversion rate is 9.21% across all industries
Source: WordStream (2024)
Audit your marketing freeVideo ads on Facebook have a 10% lower CPC than image ads on average
Source: Databox (2024)
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Key Takeaway
Facebook Ads remain competitively priced compared to Google Ads, especially for awareness-focused campaigns. Video creative consistently delivers lower costs and higher engagement.
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