Facebook Organic Reach Statistics: Key Statistics for 2026
Facebook organic reach has been in steady decline for years as the platform prioritizes paid content and personal connections. Understanding current reach levels is critical for setting realistic expectations.
Key Statistics
The average Facebook page organic reach is 5.2% of total page followers
Source: Hootsuite (2024)
Video posts reach 16% more users organically than image posts on Facebook
Source: Socialbakers (2024)
Facebook organic reach has declined by 52% since 2016
Source: Hootsuite (2024)
Posts from Facebook Groups receive 3x the reach of page posts
Source: Facebook (2024)
Pages with fewer than 10,000 followers see 8.18% organic reach on average
Source: Hootsuite (2024)
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Key Takeaway
Facebook organic reach is at historic lows, making paid amplification nearly essential for brands. Groups and video content offer the best organic reach opportunities on the platform.