Healthcare Marketing Stats 2026: Key Statistics for 2026
Healthcare marketing is evolving rapidly as patients increasingly research providers online before booking appointments. Understanding industry benchmarks helps healthcare marketers allocate budgets effectively.
Key Statistics
The average patient acquisition cost for healthcare organizations is $327
Source: Kyruus (2024)
Audit your marketing freeHealthcare digital ad spending reached $19.7 billion in the US alone
Source: eMarketer (2025)
Audit your marketing free77% of patients use search engines before booking a medical appointment
Source: Google Health (2024)
Audit your marketing freeHealthcare email open rates average 23.4%, higher than the cross-industry average
Source: Mailchimp (2024)
Audit your marketing freeTelehealth marketing budgets grew by 34% year-over-year
Source: McKinsey (2025)
Audit your marketing freeVideo content increases healthcare website engagement by 41%
Source: Wyzowl (2024)
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Key Takeaway
Healthcare marketers face high acquisition costs but benefit from above-average email engagement. The shift toward telehealth and digital-first patient journeys demands increased investment in search and video content.
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