In-App Advertising Stats 2026: Key Statistics for 2026
In-app advertising reaches users where they spend the majority of their mobile time. These statistics reveal the current scale and performance of advertising within mobile applications.
Key Statistics
In-app advertising revenue reached $352 billion globally, accounting for 66% of mobile ad spend
Source: Statista (2025)
Audit your marketing freeRewarded video ads have a 92% completion rate, the highest of any in-app format
Source: Unity Ads (2024)
Audit your marketing freeIn-app ads generate 2.4x higher CTR than mobile web ads
Source: InMobi (2025)
Audit your marketing freeUsers spend 88% of their mobile time in apps versus 12% in browsers
Source: eMarketer (2024)
Audit your marketing freePlayable ads deliver 47% higher conversion rates than static interstitials
Source: Liftoff (2025)
Audit your marketing freeIn-app ad revenue per daily active user averages $0.04 for non-gaming and $0.12 for gaming apps
Source: ironSource (2024)
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Key Takeaway
In-app advertising captures the vast majority of mobile user attention and outperforms mobile web ads on engagement. Rewarded video and playable formats lead in both completion rates and conversion, making them the preferred formats for performance campaigns.
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