Marketing Budget Stats 2026: Key Statistics for 2026
Marketing budgets reflect organizational priorities and competitive dynamics. These statistics benchmark marketing spending across industries and company sizes to help leaders plan allocations.
Key Statistics
The average marketing budget is 9.1% of total company revenue across all industries
Source: Gartner (2025)
Audit your marketing freeB2B companies allocate 8.7% of revenue to marketing while B2C allocates 14.1%
Source: Gartner (2024)
Audit your marketing free72% of CMOs expect marketing budgets to increase in the next fiscal year
Source: Gartner (2025)
Audit your marketing freeDigital channels receive 57.1% of total marketing budgets, up from 48% three years ago
Source: Gartner (2024)
Audit your marketing freeSmall businesses spend an average of $500-$5,000 per month on marketing
Source: Clutch (2025)
Audit your marketing freeMarketing technology accounts for 25.4% of total marketing budgets
Source: Gartner (2024)
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Key Takeaway
Marketing budgets are trending upward with digital channels capturing an ever-larger share. Technology is the largest single budget line item, reflecting the centrality of martech in modern marketing operations.
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