Marketing Spend by Channel 2026: Key Statistics for 2026
Marketing budget allocation across channels reflects where organizations see the greatest opportunity. These statistics reveal how marketing budgets are distributed across major channels.
Key Statistics
Search advertising captures 28.4% of total digital ad spend
Source: eMarketer (2025)
Audit your marketing freeSocial media advertising accounts for 23.6% of digital ad spend
Source: eMarketer (2024)
Audit your marketing freeRetail media captures 18.1% of digital ad spend, the fastest-growing segment
Source: Insider Intelligence (2025)
Audit your marketing freeCTV advertising grew to 9.3% of total TV ad spending
Source: eMarketer (2024)
Audit your marketing freeContent marketing receives 26% of the average B2B marketing budget
Source: Content Marketing Institute (2025)
Audit your marketing freeEmail marketing accounts for 8.7% of marketing budgets despite the highest ROI
Source: Gartner (2024)
Audit your marketing freeHow does your marketing stack up?
Get your free marketing score in 60 seconds. See exactly where you are winning and where you are leaving money on the table.
Run Free Marketing Audit12,000+ businesses have scored their marketing with ContentMation
Key Takeaway
Search and social media continue to capture the largest shares of digital ad budgets, while retail media is growing fastest. Email marketing remains the most underfunded channel relative to its ROI performance.
Try ContentMation Pro free for 14 days
Founding price $15.99/mo $9.99/mo · locked for life · No card charged today.
Start 14-day free trial