Micro-Moments Marketing Statistics: Key Statistics for 2026
Micro-moments are intent-driven moments when consumers turn to their devices for quick answers. Winning these moments requires being present, useful, and fast.
Key Statistics
91% of smartphone users look up information on their phones while in the middle of a task
Source: Google (2024)
Audit your marketing free69% of consumers who find a useful mobile experience are more likely to buy from that brand
Source: Google (2024)
Audit your marketing freeMicro-moment searches with "best" have grown 80% over the past two years
Source: Google (2024)
Audit your marketing free51% of smartphone users have purchased from a company other than the one intended because of information provided in the moment
Source: Google (2024)
Audit your marketing freeBrands that meet micro-moment needs see a 20% increase in overall satisfaction
Source: Google (2024)
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Key Takeaway
Micro-moments represent decisive touchpoints where brand preferences are shaped and purchases decided. Brands that provide fast, relevant mobile experiences in these moments capture customers from competitors.
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