NPS Benchmark Stats 2026: Key Statistics for 2026
Net Promoter Score measures customer loyalty and willingness to recommend a brand. These benchmarks help organizations evaluate their NPS against industry standards.
Key Statistics
The average NPS across all industries is 32, with technology leading at 62
Source: Qualtrics (2025)
Audit your marketing freeCompanies with NPS above 50 grow 2.5x faster than those below 0
Source: Bain & Company (2024)
Audit your marketing freeSaaS companies average an NPS of 41, with top performers exceeding 70
Source: Qualtrics (2025)
Audit your marketing freeA 7-point increase in NPS correlates with 1% increase in revenue growth
Source: Bain & Company (2024)
Audit your marketing freePromoters (9-10 score) have a 6x higher lifetime value than detractors
Source: Bain & Company (2025)
Audit your marketing freeCompanies that close the loop on NPS feedback see 15% improvement in scores within 6 months
Source: Qualtrics (2024)
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Key Takeaway
NPS strongly correlates with revenue growth and customer lifetime value. Closing the feedback loop, where organizations act on and respond to NPS feedback, is the most effective strategy for improving scores over time.
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