Omnichannel Marketing Statistics: Key Statistics for 2026
Omnichannel marketing creates seamless customer experiences across all touchpoints and channels. It has become the gold standard for customer-centric B2C brands.
Key Statistics
Companies with strong omnichannel engagement retain 89% of their customers compared to 33% for weak omnichannel
Source: Aberdeen Group (2024)
Audit your marketing freeOmnichannel customers spend 4x more than single-channel customers
Source: Harvard Business Review (2024)
Audit your marketing free73% of shoppers use multiple channels during their purchase journey
Source: Harvard Business Review (2024)
Audit your marketing freeBrands with omnichannel strategies achieve 91% greater customer retention year over year
Source: Aspect Software (2024)
Audit your marketing freeOnly 29% of companies rate their omnichannel experience as "very good"
Source: Gartner (2024)
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Key Takeaway
Omnichannel marketing dramatically improves retention and customer spending but most companies are far from mastering it. Closing the gap between customer expectations and actual omnichannel delivery is a major competitive opportunity.
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