OOH Advertising Stats 2026: Key Statistics for 2026
Out-of-home advertising is experiencing a digital renaissance with programmatic capabilities and dynamic creative. These statistics reveal the current state of OOH advertising.
Key Statistics
Global OOH advertising revenue reached $42 billion with DOOH accounting for 34%
Source: OAAA (2025)
Audit your marketing freeDigital OOH grew 24% year-over-year while traditional OOH grew 4%
Source: OAAA (2024)
Audit your marketing freeOOH advertising drives a 38% increase in online search for advertised brands
Source: Nielsen (2025)
Audit your marketing freeProgrammatic DOOH now accounts for 14% of all OOH spend, up from 6% two years ago
Source: Statista (2024)
Audit your marketing freeOOH reaches 96% of the US population, the highest reach of any advertising medium
Source: OAAA (2025)
Audit your marketing freeDynamic DOOH creative generates 48% higher engagement than static OOH
Source: JCDecaux (2024)
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Key Takeaway
OOH advertising offers unmatched reach and is being revitalized by digital and programmatic capabilities. Dynamic digital OOH generates significantly higher engagement while programmatic buying makes the channel more accessible to performance marketers.
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