Organic CTR by Search Position: Key Statistics for 2026
Organic click-through rates differ dramatically depending on a page's search position. The gap between position one and position ten is enormous.
Key Statistics
The #1 organic result in Google has an average CTR of 27.6%
Source: Backlinko (2024)
Position #2 receives a 15.8% CTR, nearly half of position #1
Source: Backlinko (2024)
Moving up one position in search results increases CTR by 32.3% on average
Source: Backlinko (2024)
Results on page 2 of Google receive only 0.63% of all clicks
Source: Backlinko (2023)
The top 3 organic results capture 54.4% of all clicks on a search results page
Source: Sistrix (2024)
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Key Takeaway
The top three positions capture over half of all organic clicks, making position improvements extremely valuable. Anything beyond page one is essentially invisible to searchers.