Partner Marketing Statistics: Key Statistics for 2026
Partner marketing leverages third-party relationships to drive revenue through referrals, co-marketing, and reseller networks. It is a major revenue contributor for many B2B companies.
Key Statistics
Partner-sourced revenue accounts for an average of 28% of total B2B revenue
Source: Forrester (2024)
Audit your marketing freeB2B companies with mature partner programs grow revenue 2x faster
Source: Forrester (2024)
Audit your marketing free84% of B2B leaders say partner marketing is critical to their growth strategy
Source: Demand Gen Report (2024)
Audit your marketing freePartner-influenced deals close 46% faster than non-partner deals
Source: PartnerStack (2024)
Audit your marketing freeCo-marketing campaigns generate 35% higher ROI than solo campaigns
Source: HubSpot (2024)
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Key Takeaway
Partner marketing is a major revenue driver for B2B companies and accelerates deal velocity. Organizations that invest in mature partner ecosystems grow significantly faster than those relying solely on direct channels.
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