Pinterest Conversion Statistics: Key Statistics for 2026
Pinterest operates more like a visual search engine than a traditional social platform. Its users exhibit high purchase intent, making it uniquely valuable for ecommerce brands.
Key Statistics
85% of weekly Pinterest users have made a purchase from Pinterest pins
Source: Pinterest (2024)
Audit your marketing freePinterest drives the highest average order value among social platforms at $154
Source: Shopify (2024)
Audit your marketing freePinterest shopping ads see a 2.3x lower cost per conversion than other social platforms
Source: Pinterest (2024)
Audit your marketing free46% of weekly Pinterest users discover new brands or products on the platform
Source: Pinterest (2024)
Audit your marketing freePinterest has 498 million monthly active users
Source: Statista (2024)
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Key Takeaway
Pinterest is an underutilized powerhouse for ecommerce with the highest average order value among social platforms. Its users are actively searching for products, making it ideal for shopping-focused campaigns.
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