Podcast Listening Stats 2026: Key Statistics for 2026
Podcast listening continues to grow as consumers integrate podcasts into daily routines. These statistics reveal listening patterns that help marketers reach and engage podcast audiences.
Key Statistics
47% of the US population (148 million people) listen to podcasts monthly
Source: Edison Research (2025)
Audit your marketing freeThe average podcast listener subscribes to 7 shows and listens to 8 episodes per week
Source: Edison Research (2024)
Audit your marketing freePodcast listeners are 45% more likely to have a household income above $75,000
Source: Edison Research (2025)
Audit your marketing free80% of podcast listeners listen to all or most of each episode
Source: Edison Research (2024)
Audit your marketing freeVideo podcasts grew 120% year-over-year in consumption
Source: Spotify (2025)
Audit your marketing freeSmart speaker podcast listening grew 18% year-over-year
Source: Edison Research (2024)
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Key Takeaway
Podcast audiences are highly engaged, affluent, and growing steadily. The near-complete episode listen-through rate makes podcasts one of the most attention-rich media environments available to marketers.
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