Product Video Statistics: Key Statistics for 2026
Product videos give shoppers a richer understanding of items than photos alone can provide. They directly influence purchase confidence and reduce returns.
Key Statistics
73% of consumers are more likely to buy after watching a product video
Source: Animoto (2024)
Audit your marketing freeProduct pages with video see a 144% increase in add-to-cart rate
Source: Neil Patel (2024)
Audit your marketing freeProduct videos reduce return rates by 25%
Source: Invodo (2024)
Audit your marketing free96% of consumers find product videos helpful when making purchasing decisions
Source: Wyzowl (2024)
Audit your marketing freeProducts with demo videos sell 73% more than products without video
Source: Retail TouchPoints (2024)
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Key Takeaway
Product videos are among the most conversion-impactful assets an ecommerce site can have. They simultaneously increase purchase rates and decrease return rates.
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