Programmatic Advertising Spend: Key Statistics for 2026
Programmatic advertising has become the default method for buying digital display ads. Automated, data-driven ad buying continues to capture an increasing share of total ad spend.
Key Statistics
Programmatic ad spending reached $546 billion globally in 2024
Source: eMarketer (2024)
Audit your marketing free91.1% of all digital display advertising is now bought programmatically
Source: eMarketer (2024)
Audit your marketing freeProgrammatic video ad spend grew 28% year over year
Source: IAB (2024)
Audit your marketing freeConnected TV programmatic spending is the fastest-growing segment at 42% YoY growth
Source: eMarketer (2024)
Audit your marketing freeProgrammatic campaigns deliver 20-30% cost efficiency gains over direct buys
Source: McKinsey (2023)
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Key Takeaway
Programmatic advertising is no longer a trend but the industry standard, accounting for over 90% of display ad spend. Connected TV is the current high-growth frontier for programmatic buyers.
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