Programmatic Advertising Stats 2026: Key Statistics for 2026
Programmatic advertising automates the buying and selling of digital ads using real-time data and algorithms. These statistics capture the scale and evolution of programmatic media buying.
Key Statistics
Programmatic advertising accounts for 91.3% of all US digital display ad spending
Source: eMarketer (2025)
Audit your marketing freeGlobal programmatic ad spend reached $688 billion
Source: Statista (2025)
Audit your marketing freeProgrammatic CTV ad spending grew 48% year-over-year
Source: eMarketer (2024)
Audit your marketing freeFirst-party data targeting improves programmatic campaign performance by 35%
Source: Lotame (2025)
Audit your marketing freeSupply path optimization reduced programmatic costs by 22% for early adopters
Source: Jounce Media (2024)
Audit your marketing freeProgrammatic DOOH spending grew 58% year-over-year
Source: Statista (2025)
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Key Takeaway
Programmatic advertising is now the default buying method for digital display and is expanding rapidly into CTV and DOOH. First-party data and supply path optimization are the key levers for improving programmatic efficiency.
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