Push Notification Statistics: Key Statistics for 2026
Push notifications enable real-time engagement with app users and web visitors. Their effectiveness depends heavily on timing, frequency, and relevance.
Key Statistics
The average push notification opt-in rate is 60% on Android and 45% on iOS
Source: Airship (2024)
Audit your marketing freePush notifications increase app engagement by 88%
Source: Airship (2024)
Audit your marketing freePersonalized push notifications have a 4x higher open rate than generic ones
Source: Leanplum (2024)
Audit your marketing freeSending more than 5 push notifications per week increases uninstall rates by 50%
Source: Accengage (2024)
Audit your marketing freeRich push notifications with images achieve a 56% higher engagement rate
Source: Airship (2024)
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Key Takeaway
Push notifications dramatically increase app engagement but must be used judiciously. Personalization and rich media boost performance, while over-sending drives uninstalls.
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