Push Notification Stats 2026: Key Statistics for 2026
Push notifications offer a direct line to users on mobile and web platforms. These statistics benchmark push notification performance and help marketers optimize their notification strategies.
Key Statistics
The average push notification opt-in rate is 60% on Android and 51% on iOS
Source: Airship (2025)
Push notifications have an average click-through rate of 7.8% on mobile
Source: Airship (2024)
Personalized push notifications generate 4x higher open rates than generic ones
Source: Leanplum (2025)
Rich push notifications with images increase engagement by 56%
Source: OneSignal (2024)
Users who enable push notifications have 88% higher app engagement
Source: Airship (2025)
Web push notification subscribers grew 28% year-over-year
Source: PushEngage (2024)
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Key Takeaway
Push notifications deliver strong engagement when personalized and enriched with media. The opt-in rate gap between Android and iOS highlights the importance of platform-specific strategies for notification marketing.