QR Code Marketing Statistics: Key Statistics for 2026
QR codes experienced a revival during the pandemic and have become a permanent bridge between physical and digital experiences. Their adoption is now firmly mainstream.
Key Statistics
89 million US smartphone users scanned a QR code in 2024, up 35% from 2021
Source: eMarketer (2024)
Audit your marketing freeQR code interactions grew 433% between 2021 and 2024
Source: Bitly (2024)
Audit your marketing freeRestaurant menus are the #1 use case for QR codes, followed by product packaging
Source: Statista (2024)
Audit your marketing free59% of consumers say QR codes will be a permanent part of using their phone
Source: Statista (2024)
Audit your marketing freeQR codes on product packaging increase engagement by 37%
Source: Blue Bite (2024)
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Key Takeaway
QR codes are a permanent and growing fixture in marketing, bridging offline and online experiences seamlessly. Product packaging and retail environments are the highest-value placements.
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