Retail Media Stats 2026: Key Statistics for 2026
Retail media networks have emerged as the fastest-growing segment of digital advertising, leveraging first-party purchase data for highly targeted advertising. These statistics capture this booming channel.
Key Statistics
US retail media ad spending reached $61.2 billion, representing 18% of total digital ad spend
Source: eMarketer (2025)
Audit your marketing freeAmazon accounts for 75% of US retail media ad spending
Source: Insider Intelligence (2024)
Audit your marketing freeRetail media ROAS averages 4.1x across all product categories
Source: Pacvue (2025)
Audit your marketing free92% of CPG brands now advertise on at least one retail media network
Source: Forrester (2024)
Audit your marketing freeOff-site retail media advertising grew 84% year-over-year
Source: Criteo (2025)
Audit your marketing freeRetail media profit margins average 50-70% for retailers, compared to 3-4% for product sales
Source: BCG (2024)
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Key Takeaway
Retail media is the fastest-growing ad channel, driven by valuable first-party purchase data and strong ROAS. The expansion into off-site advertising is turning retail media networks into full-funnel advertising platforms.
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