Retargeting Advertising Statistics: Key Statistics for 2026
Retargeting reaches users who have already shown interest in a brand, making it one of the most efficient advertising tactics. Its conversion rates far exceed those of prospecting campaigns.
Key Statistics
Retargeted display ads are 76% more likely to be clicked than standard display ads
Source: Criteo (2024)
Audit your marketing freeWebsite visitors who are retargeted are 70% more likely to convert
Source: Criteo (2024)
Audit your marketing freeRetargeting campaigns have a 10x higher CTR than standard display campaigns
Source: Wishpond (2024)
Audit your marketing freeThe average conversion rate for retargeting campaigns is 3.8% compared to 0.7% for prospecting
Source: WordStream (2024)
Audit your marketing free46% of search engine marketing professionals consider retargeting the most underused technology
Source: Marin Software (2024)
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Key Takeaway
Retargeting delivers dramatically higher conversion rates and CTR than cold targeting. Despite its proven effectiveness, many marketers still underinvest in retargeting campaigns.
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