Return on Ad Spend (ROAS) Benchmarks: Key Statistics for 2026
Return on Ad Spend is the definitive metric for measuring advertising effectiveness. Benchmarks help marketers evaluate performance and set realistic campaign goals.
Key Statistics
The average ROAS across all industries is 4:1, meaning $4 revenue for every $1 spent
Source: WordStream (2024)
Audit your marketing freeGoogle Shopping ads deliver an average ROAS of 5.4:1
Source: Sidecar (2024)
Audit your marketing freeRetargeting campaigns achieve an average ROAS of 10:1
Source: Criteo (2024)
Audit your marketing freeFacebook Ads average ROAS is 3.7:1 across ecommerce advertisers
Source: Databox (2024)
Audit your marketing freeBrands spending over $10K/month on ads achieve 20% higher ROAS than smaller spenders
Source: Tinuiti (2024)
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Key Takeaway
A 4:1 ROAS is a solid benchmark for most industries, though retargeting campaigns significantly outperform prospecting. Larger ad budgets tend to deliver better returns due to optimization benefits.
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