Sales Enablement Statistics: Key Statistics for 2026
Sales enablement aligns marketing content with the sales process to improve close rates and revenue. Well-executed programs have a direct and measurable impact on the bottom line.
Key Statistics
Companies with a sales enablement program have a 49% win rate on forecasted deals
Source: Highspot (2024)
Audit your marketing free65% of sales content goes unused because reps cannot find it
Source: SiriusDecisions (2024)
Audit your marketing freeSales enablement increases revenue by an average of 6-20%
Source: Forrester (2024)
Audit your marketing free76% of organizations with a dedicated sales enablement team exceed revenue targets
Source: Highspot (2024)
Audit your marketing freeOnboarding time for new sales reps decreases by 30% with sales enablement tools
Source: Gartner (2024)
Audit your marketing freeHow does your marketing stack up?
Get your free marketing score in 60 seconds. See exactly where you are winning and where you are leaving money on the table.
Run Free Marketing Audit12,000+ businesses have scored their marketing with ContentMation
Key Takeaway
Sales enablement has a direct impact on win rates and revenue, yet most sales content goes unused. Improving content discoverability for reps is the biggest quick win for enablement programs.
Try ContentMation Pro free for 14 days
Founding price $15.99/mo $9.99/mo · locked for life · No card charged today.
Start 14-day free trial