SERP Features Statistics: Key Statistics for 2026
Google's search results pages have evolved far beyond ten blue links. Rich SERP features now dominate the results page and create new opportunities and challenges.
Key Statistics
Only 2.4% of Google first-page results show the classic ten blue links without any SERP features
Source: Semrush (2024)
Audit your marketing freeImage packs appear in 27.9% of Google search results
Source: Moz (2024)
Audit your marketing freeVideo results appear in 14% of all Google searches
Source: Ahrefs (2024)
Audit your marketing freeFAQ schema results see a 87% CTR increase compared to standard organic listings
Source: Search Engine Journal (2024)
Audit your marketing freeSitelinks appear for 8.5% of search queries and double the click-through rate
Source: Sistrix (2024)
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Key Takeaway
The pure organic blue link is nearly extinct, appearing on fewer than 3% of results pages. Structured data and multimedia content are essential for competing in the modern SERP landscape.
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