Shoppable Video Statistics: Key Statistics for 2026
Shoppable video allows viewers to purchase products directly within the video experience. This frictionless format is creating a new paradigm for video-driven commerce.
Key Statistics
Shoppable videos have a 30% higher conversion rate than non-shoppable video content
Source: Firework (2024)
Audit your marketing freeThe shoppable video market is projected to reach $36 billion by 2026
Source: eMarketer (2024)
Audit your marketing free67% of consumers find shoppable video more convenient than visiting a product page
Source: Brightcove (2024)
Audit your marketing freeAverage time-on-page increases by 47% when shoppable video is present
Source: Firework (2024)
Audit your marketing freeBrands using shoppable video see a 9x increase in purchase intent
Source: Brightcove (2024)
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Key Takeaway
Shoppable video converts significantly better than standard video by removing friction between discovery and purchase. It is rapidly growing as a commerce format across social and owned media.
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