Short-Form Video Statistics: Key Statistics for 2026
Short-form video has become the dominant content format on social media, driven by TikTok, Reels, and YouTube Shorts. Its snackable nature aligns with modern consumption habits.
Key Statistics
73% of consumers prefer short-form videos to learn about a product or service
Source: Wyzowl (2024)
Audit your marketing freeShort-form videos have the highest ROI of any social media content format
Source: HubSpot (2024)
Audit your marketing freeVideos under 60 seconds have an average engagement rate of 3.1%
Source: Sprout Social (2024)
Audit your marketing free51% of marketers say short-form video is the content type they plan to increase most
Source: HubSpot (2024)
Audit your marketing freeShort-form videos are shared 2.5x more than long-form content on social platforms
Source: Hootsuite (2024)
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Key Takeaway
Short-form video is the single most effective content format on social media today. Its shareability and high engagement rates make it the top investment priority for most marketers.
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