SMS Marketing Stats 2026: Key Statistics for 2026
SMS marketing delivers unmatched open and response rates as a direct communication channel. These statistics reveal the current performance benchmarks and growth trends for text message marketing.
Key Statistics
SMS marketing messages have a 98% open rate and 45% response rate
Source: Gartner (2024)
Audit your marketing freeSMS marketing revenue grew 34% year-over-year for ecommerce brands
Source: Attentive (2025)
Audit your marketing freeThe average SMS marketing conversion rate is 29%, compared to 3.3% for email
Source: Omnisend (2024)
Audit your marketing free75% of consumers are comfortable receiving SMS messages from brands they opted into
Source: Attentive (2025)
Audit your marketing freeSMS generates $71 per message sent for top-performing ecommerce brands
Source: Postscript (2024)
Audit your marketing freeCart abandonment SMS messages recover 16% of abandoned carts on average
Source: Omnisend (2025)
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Key Takeaway
SMS marketing delivers exceptional engagement metrics that far surpass email, making it an essential retention channel. Cart abandonment and transactional messages generate the highest revenue per send in SMS marketing.
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