Social Media Ad Spend 2026: Key Statistics for 2026
Social media advertising spending is distributed unevenly across platforms, with significant shifts in advertiser budgets. These statistics benchmark social media ad spending patterns.
Key Statistics
Global social media ad spending reached $268 billion, up 15.3% year-over-year
Source: Statista (2025)
Audit your marketing freeMeta platforms (Facebook and Instagram) capture 63% of social ad budgets
Source: eMarketer (2024)
Audit your marketing freeTikTok ad revenue reached $34.7 billion, growing 42% year-over-year
Source: Insider Intelligence (2025)
Audit your marketing freeLinkedIn ad revenue exceeded $8.2 billion as B2B social spending grew 28%
Source: Microsoft (2024)
Audit your marketing freeSocial video ads account for 47% of total social media ad spend
Source: eMarketer (2025)
Audit your marketing freeThe average social media CPM is $8.15 across all platforms
Source: Statista (2024)
Audit your marketing freeHow does your marketing stack up?
Get your free marketing score in 60 seconds. See exactly where you are winning and where you are leaving money on the table.
Run Free Marketing Audit12,000+ businesses have scored their marketing with ContentMation
Key Takeaway
Social media ad spending continues strong growth with Meta maintaining dominance while TikTok grows fastest. Video ads now capture nearly half of social ad budgets, reflecting the shift toward video-first content consumption.
Try ContentMation Pro free for 14 days
Founding price $15.99/mo $9.99/mo · locked for life · No card charged today.
Start 14-day free trial