Social Media Engagement Rates: Key Statistics for 2026
Engagement rates measure how actively audiences interact with social content. They vary significantly across platforms and serve as a core indicator of content effectiveness.
Key Statistics
The average engagement rate on Instagram is 0.70% per post
Source: Hootsuite (2024)
Audit your marketing freeTikTok has the highest average engagement rate at 2.65% per post
Source: Social Insider (2024)
Audit your marketing freeLinkedIn posts average 0.54% engagement rate for company pages
Source: Hootsuite (2024)
Audit your marketing freeFacebook page posts average 0.15% engagement rate
Source: Hootsuite (2024)
Audit your marketing freeCarousel posts on Instagram generate 3.1x more engagement than standard image posts
Source: Sprout Social (2024)
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Key Takeaway
TikTok leads all platforms in engagement rate, while Facebook organic reach continues to decline. Multi-image and carousel formats consistently outperform single-image posts across platforms.
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