Transactional Email Statistics: Key Statistics for 2026
Transactional emails like order confirmations and shipping notifications are among the most-read messages a brand sends. They represent an underutilized marketing opportunity.
Key Statistics
Transactional emails have an average open rate of 80% to 85%
Source: Experian (2023)
Audit your marketing freeTransactional emails generate 6x more revenue than standard marketing emails when cross-sell offers are included
Source: Experian (2023)
Audit your marketing freeOrder confirmation emails have a 65% open rate, the highest of any email type
Source: Omnisend (2024)
Audit your marketing freeShipping notification emails have a click-through rate of 17.3%
Source: Omnisend (2024)
Audit your marketing free64% of consumers consider transactional emails the most valuable messages they receive
Source: Twilio SendGrid (2024)
Audit your marketing freeHow does your marketing stack up?
Get your free marketing score in 60 seconds. See exactly where you are winning and where you are leaving money on the table.
Run Free Marketing Audit12,000+ businesses have scored their marketing with ContentMation
Key Takeaway
Transactional emails enjoy open rates 3 to 4 times higher than promotional sends. Adding relevant cross-sell offers to these emails is one of the easiest revenue wins in email marketing.
Try ContentMation Pro free for 14 days
Founding price $15.99/mo $9.99/mo · locked for life · No card charged today.
Start 14-day free trial