Tutorial and How-To Video Statistics: Key Statistics for 2026
Tutorial and how-to videos are among the most searched video categories on the internet. They build trust and authority while driving consistent organic traffic over time.
Key Statistics
How-to videos are the most popular content type on YouTube, searched more than music and gaming combined
Source: Google (2024)
Audit your marketing free86% of consumers say they have watched a tutorial or how-to video to learn something new
Source: Wyzowl (2024)
Audit your marketing freeTutorial videos increase brand trust by 73% among viewers
Source: Brightcove (2024)
Audit your marketing freeHow-to content has 3x longer shelf life than news or trending content on YouTube
Source: Tubular Labs (2024)
Audit your marketing freeBrands that create tutorial content see 2x the organic traffic of those that only create promotional videos
Source: HubSpot (2024)
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Key Takeaway
Tutorial videos are the most in-demand video format and build lasting brand trust. Their evergreen nature provides compounding organic traffic value far beyond promotional content.
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