Video Ad Spend 2026: Key Statistics for 2026
Video advertising spans CTV, social platforms, online video, and short-form formats. These statistics capture how advertisers are distributing their video budgets across platforms.
Key Statistics
Global video advertising spend reached $241 billion, the fastest-growing ad format
Source: Statista (2025)
Audit your marketing freeCTV accounts for 38% of total video ad spending in the US
Source: eMarketer (2024)
Audit your marketing freeShort-form video ads grew 67% year-over-year in total spend
Source: Insider Intelligence (2025)
Audit your marketing freeYouTube ad revenue reached $42 billion, up 16% year-over-year
Source: Alphabet (2024)
Audit your marketing freeVideo ad completion rates average 82% across all platforms
Source: Innovid (2025)
Audit your marketing freeShoppable video ads grew 127% year-over-year in adoption
Source: Firework (2024)
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Key Takeaway
Video advertising is the fastest-growing ad format with strong completion rates across platforms. Short-form and shoppable video formats are driving the highest growth rates as consumer preferences shift.
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