Video Advertising Rates: Key Statistics for 2026
Video advertising commands premium rates due to its high engagement and effectiveness. Understanding platform-specific pricing helps allocate video ad budgets efficiently.
Key Statistics
The average video ad CPM is $15.22 across all digital platforms
Source: eMarketer (2024)
Audit your marketing freeYouTube video ads have an average cost-per-view of $0.10 to $0.30
Source: Google Ads (2024)
Audit your marketing freeVideo ad completion rates average 70% for 15-second ads and 45% for 30-second ads
Source: IAB (2024)
Audit your marketing freeConnected TV ad CPMs average $35 to $65, the highest of any digital format
Source: eMarketer (2024)
Audit your marketing freeIn-stream video ads have a 2.4x higher brand recall than display ads
Source: Nielsen (2024)
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Key Takeaway
Video ads cost more per impression but deliver significantly higher brand recall and engagement. Shorter ad formats under 15 seconds achieve the highest completion rates and cost efficiency.
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