Video Consumption Stats 2026: Key Statistics for 2026
Video consumption patterns directly inform marketing strategy as consumers spend more time watching video across platforms. These statistics capture how people consume video content.
Key Statistics
The average person watches 17 hours of online video per week
Source: Wyzowl (2025)
Audit your marketing freeYouTube reaches more 18-49 year-olds than any broadcast or cable TV network
Source: Nielsen (2024)
Audit your marketing freeShort-form video consumption grew 33% year-over-year across all platforms
Source: Insider Intelligence (2025)
Audit your marketing free87% of consumers say they want to see more video content from brands
Source: Wyzowl (2024)
Audit your marketing freeVertical video viewing increased 58% year-over-year driven by mobile consumption
Source: Sensor Tower (2025)
Audit your marketing free64% of video viewing now happens on mobile devices
Source: eMarketer (2024)
Audit your marketing freeHow does your marketing stack up?
Get your free marketing score in 60 seconds. See exactly where you are winning and where you are leaving money on the table.
Run Free Marketing Audit12,000+ businesses have scored their marketing with ContentMation
Key Takeaway
Video consumption continues to surge with short-form and vertical formats growing fastest. Consumer demand for more brand video content represents a significant opportunity for marketers who invest in video production.
Try ContentMation Pro free for 14 days
Founding price $15.99/mo $9.99/mo · locked for life · No card charged today.
Start 14-day free trial