Video in Email Statistics: Key Statistics for 2026
Adding video to email campaigns creates a more engaging experience that drives higher interaction rates. Even a simple video thumbnail can meaningfully impact email performance.
Key Statistics
Including video in email increases click-through rates by 65%
Source: Campaign Monitor (2024)
Audit your marketing freeUsing the word "video" in email subject lines boosts open rates by 19%
Source: Syndacast (2024)
Audit your marketing freeVideo thumbnails in emails increase click rates by 41%
Source: Wistia (2024)
Audit your marketing free68% of marketers plan to incorporate video into their email strategy
Source: HubSpot (2024)
Audit your marketing freeEmails with embedded video see a 26% reduction in unsubscribes
Source: Brainshark (2024)
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Key Takeaway
Video in email is one of the highest-impact tactics for improving engagement metrics. Even mentioning "video" in the subject line produces a significant open rate lift.
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