Video Marketing ROI Statistics: Key Statistics for 2026
Video marketing has emerged as one of the highest-ROI content investments available to marketers. Its effectiveness spans the entire funnel from awareness to conversion.
Key Statistics
92% of video marketers say video gives them a good ROI
Source: Wyzowl (2024)
Audit your marketing freeLanding pages with video increase conversions by 80%
Source: Unbounce (2024)
Audit your marketing freeVideo marketers get 66% more qualified leads per year
Source: Optinmonster (2024)
Audit your marketing free87% of marketers say video has directly increased sales
Source: Wyzowl (2024)
Audit your marketing freeCompanies using video grow revenue 49% faster than non-video users
Source: WordStream (2024)
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Key Takeaway
Video consistently delivers among the highest ROI of any content format and directly impacts sales and revenue. The vast majority of video marketers report strong positive returns.
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