Video Marketing Stats 2026: Key Statistics for 2026
Video marketing has become the most consumed content format online, with brands increasingly investing in both short-form and long-form video. These statistics capture the current video marketing landscape.
Key Statistics
91% of businesses use video as a marketing tool, up from 86% the previous year
Source: Wyzowl (2025)
Audit your marketing freeVideo marketers report a 87% positive ROI from video content
Source: Wyzowl (2024)
Audit your marketing freeShort-form videos under 60 seconds have the highest engagement rate at 5.2%
Source: Sprout Social (2025)
Audit your marketing freeViewers retain 95% of a message when watching it in video versus 10% through text
Source: Insivia (2024)
Audit your marketing freeLive video generates 6x more interactions than pre-recorded video on social platforms
Source: Socialinsider (2025)
Audit your marketing freeAdding video to a landing page increases conversion rates by an average of 86%
Source: EyeView Digital (2024)
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Key Takeaway
Video marketing delivers strong ROI with near-universal adoption among businesses. Short-form and live video formats generate the highest engagement, while landing page videos remain one of the most effective conversion optimization tactics.
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