Video on Landing Page Impact: Key Statistics for 2026
Adding video to landing pages is one of the most commonly recommended conversion tactics. These statistics measure the actual impact across different video types and implementations.
Key Statistics
Landing pages with video convert 86% better than those without
Source: Eyeview (2025)
Explainer videos increase purchase likelihood by 73% when placed on product pages
Source: Wyzowl (2025)
The optimal video length for landing page conversion is 60-90 seconds
Source: Vidyard (2025)
Auto-playing muted video decreases bounce rate by 11% but does not significantly improve conversion
Source: Wistia (2025)
Customer testimonial videos on landing pages increase form submission by 34%
Source: Brightcove (2025)
Videos with a clear CTA at the end convert 43% more than videos without a CTA
Source: Vidyard (2025)
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Key Takeaway
Video on landing pages delivers a dramatic conversion lift, with testimonials and explainer formats performing best. Short videos with clear CTAs maximize the conversion impact of this format.