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Ecommerce

Voice Commerce Statistics: Key Statistics for 2026

Voice commerce allows consumers to make purchases through voice assistants like Alexa and Google Assistant. While still early, it represents a growing channel for specific product categories.

By ContentMation Team·Updated April 2026

Key Statistics

Voice commerce sales are projected to reach $30 billion by 2026

Source: eMarketer (2024)

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27% of smart speaker owners have used their device to make a purchase

Source: Voicebot.ai (2024)

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Household essentials and replenishment orders make up 58% of voice purchases

Source: OC&C Strategy (2024)

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Voice commerce AOV is $42, significantly lower than web-based ecommerce

Source: Statista (2024)

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85% of voice shoppers buy the first product suggested by the voice assistant

Source: OC&C Strategy (2024)

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Key Takeaway

Voice commerce is growing rapidly but concentrated in low-consideration repeat purchases. Being the first product suggested by voice assistants is critical as most shoppers accept the top recommendation.

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