Voice Commerce Statistics: Key Statistics for 2026
Voice commerce allows consumers to make purchases through voice assistants like Alexa and Google Assistant. While still early, it represents a growing channel for specific product categories.
Key Statistics
Voice commerce sales are projected to reach $30 billion by 2026
Source: eMarketer (2024)
Audit your marketing free27% of smart speaker owners have used their device to make a purchase
Source: Voicebot.ai (2024)
Audit your marketing freeHousehold essentials and replenishment orders make up 58% of voice purchases
Source: OC&C Strategy (2024)
Audit your marketing freeVoice commerce AOV is $42, significantly lower than web-based ecommerce
Source: Statista (2024)
Audit your marketing free85% of voice shoppers buy the first product suggested by the voice assistant
Source: OC&C Strategy (2024)
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Key Takeaway
Voice commerce is growing rapidly but concentrated in low-consideration repeat purchases. Being the first product suggested by voice assistants is critical as most shoppers accept the top recommendation.
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