Webinar Attendance Statistics: Key Statistics for 2026
Webinars are a cornerstone of B2B lead generation and thought leadership. Understanding attendance patterns helps marketers set realistic goals and optimize their approach.
Key Statistics
The average webinar registration-to-attendance rate is 40-50%
Source: ON24 (2024)
Audit your marketing freeWebinars held on Wednesdays and Thursdays have the highest attendance rates
Source: GoToWebinar (2024)
Audit your marketing freeThe average webinar attendee watches for 57 minutes
Source: ON24 (2024)
Audit your marketing freeWebinars convert 20-40% of attendees into qualified leads
Source: ON24 (2024)
Audit your marketing free73% of B2B marketers say webinars are the best way to generate quality leads
Source: Content Marketing Institute (2024)
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Key Takeaway
Webinars are the highest-converting content format for B2B lead generation. Mid-week scheduling and compelling topic selection are the primary drivers of strong attendance.
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