Zero-Party Data Stats 2026: Key Statistics for 2026
Zero-party data is information that customers intentionally and proactively share with brands. These statistics reveal the growing importance and effectiveness of zero-party data strategies.
Key Statistics
82% of consumers are willing to share personal data for a more personalized experience
Source: Salesforce (2025)
Audit your marketing freeZero-party data campaigns deliver 50% higher conversion rates than third-party data campaigns
Source: Forrester (2024)
Audit your marketing freeInteractive quizzes and surveys collect zero-party data from 63% of visitors who engage
Source: Octane AI (2025)
Audit your marketing freeBrands using zero-party data see 41% improvement in email personalization relevance
Source: Klaviyo (2024)
Audit your marketing free79% of marketers plan to increase zero-party data collection in the next year
Source: Forrester (2025)
Audit your marketing freeZero-party data reduces customer acquisition costs by 29% through better targeting
Source: Forrester (2024)
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Key Takeaway
Zero-party data delivers superior conversion rates and personalization while building consumer trust. As third-party cookies deprecate, zero-party data collection through interactive experiences becomes essential for effective targeting.
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