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Email Marketing

Constant Contact vs Mailchimp

By ContentMation Team·Updated April 2026

The Constant Contact vs Mailchimp debate is one of the most common in email marketing. Both platforms have earned their reputation, but each caters to a slightly different audience. This guide covers everything you need to make an informed decision.

Key Takeaways

The Constant Contact vs Mailchimp debate is one of the most common in email marketing. Both platforms have earned their reputation, but each caters to a slightly different audience. This guide covers everything you need to make an informed decision.

  • Verdict: If advanced automation and reporting are your priorities, Constant Contact is hard to beat. If you want to get started quickly without a steep learning curve, Mailchimp delivers excellent value for email marketing.
  • Free Plan: Constant Contact — 60-day free trial; Mailchimp — Up to 500 contacts.
  • Automation Workflows: Constant Contact — Basic automation; Mailchimp — Multi-step, visual builder.
  • Drag-and-Drop Editor: Constant Contact — Yes, intuitive builder; Mailchimp — Yes, modern editor.

Feature Comparison

Feature
Constant Contact
Mailchimp
Free Plan
60-day free trial
Up to 500 contacts
Automation Workflows
Basic automation
Multi-step, visual builder
Drag-and-Drop Editor
Yes, intuitive builder
Yes, modern editor
A/B Testing
Subject line testing
Subject line, content, and send time
Starting Price
$12/mo (500 contacts)
$13/mo (500 contacts)

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Side-by-side comparison of features, pricing, and AI capabilities.

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Our Verdict

If advanced automation and reporting are your priorities, Constant Contact is hard to beat. If you want to get started quickly without a steep learning curve, Mailchimp delivers excellent value for email marketing.

Constant Contact vs Mailchimp: Frequently Asked Questions

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