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Analytics

FullStory vs Smartlook

By ContentMation Team·Updated April 2026

If you are weighing FullStory against Smartlook for your analytics needs, you are not alone. These are two of the most compared tools in the category. Here is an objective breakdown of their features, pricing, and ideal use cases.

Key Takeaways

If you are weighing FullStory against Smartlook for your analytics needs, you are not alone. These are two of the most compared tools in the category. Here is an objective breakdown of their features, pricing, and ideal use cases.

  • Verdict: Choose FullStory if you need a more comprehensive feature set and do not mind paying a premium for it. Go with Smartlook if you prioritize ease of use and want a more affordable entry point for analytics.
  • Real-Time Data: FullStory — Yes, live dashboard; Smartlook — Yes, real-time events.
  • Heatmaps: FullStory — Yes, click, scroll, and move heatmaps; Smartlook — Yes, click, scroll, and move heatmaps.
  • Privacy Compliance: FullStory — GDPR compliant with consent; Smartlook — GDPR compliant with consent.

Feature Comparison

Feature
FullStory
Smartlook
Real-Time Data
Yes, live dashboard
Yes, real-time events
Heatmaps
Yes, click, scroll, and move heatmaps
Yes, click, scroll, and move heatmaps
Privacy Compliance
GDPR compliant with consent
GDPR compliant with consent
Funnel Analysis
Yes, multi-step funnels
Yes, conversion funnels
Starting Price
Custom pricing
$55/mo (Pro)

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Side-by-side comparison of features, pricing, and AI capabilities.

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Our Verdict

Choose FullStory if you need a more comprehensive feature set and do not mind paying a premium for it. Go with Smartlook if you prioritize ease of use and want a more affordable entry point for analytics.

FullStory vs Smartlook: Frequently Asked Questions

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