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Email Marketing

Mailchimp vs Constant Contact

By ContentMation Team·Updated April 2026

Choosing between Mailchimp and Constant Contact is a common dilemma for marketers evaluating email marketing solutions. Each tool brings unique strengths to the table, from pricing to feature depth. Here is how they compare across the metrics that matter most.

Key Takeaways

Choosing between Mailchimp and Constant Contact is a common dilemma for marketers evaluating email marketing solutions. Each tool brings unique strengths to the table, from pricing to feature depth. Here is how they compare across the metrics that matter most.

  • Verdict: For enterprises and agencies requiring deep customization, Mailchimp is the stronger pick. Constant Contact shines for startups and small teams that value simplicity and quick setup in their email marketing stack.
  • Free Plan: Mailchimp — Up to 500 contacts; Constant Contact — 60-day free trial.
  • Automation Workflows: Mailchimp — Multi-step, visual builder; Constant Contact — Basic automation.
  • Drag-and-Drop Editor: Mailchimp — Yes, intuitive builder; Constant Contact — Yes, modern editor.

Feature Comparison

Feature
Mailchimp
Constant Contact
Free Plan
Up to 500 contacts
60-day free trial
Automation Workflows
Multi-step, visual builder
Basic automation
Drag-and-Drop Editor
Yes, intuitive builder
Yes, modern editor
A/B Testing
Subject line, content, and send time
Subject line testing
Starting Price
$13/mo (500 contacts)
$12/mo (500 contacts)

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Side-by-side comparison of features, pricing, and AI capabilities.

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Our Verdict

For enterprises and agencies requiring deep customization, Mailchimp is the stronger pick. Constant Contact shines for startups and small teams that value simplicity and quick setup in their email marketing stack.

Mailchimp vs Constant Contact: Frequently Asked Questions

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