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SEO

Serpstat vs Moz

By ContentMation Team·Updated April 2026

If you are weighing Serpstat against Moz for your seo needs, you are not alone. These are two of the most compared tools in the category. Here is an objective breakdown of their features, pricing, and ideal use cases.

Key Takeaways

If you are weighing Serpstat against Moz for your seo needs, you are not alone. These are two of the most compared tools in the category. Here is an objective breakdown of their features, pricing, and ideal use cases.

  • Verdict: Serpstat is the better choice for growing teams that need advanced seo capabilities and integrations. Moz is ideal for small businesses or solo marketers who want a straightforward, budget-friendly solution.
  • Keyword Database Size: Serpstat — 7+ billion keywords; Moz — 500+ million keywords.
  • Backlink Analysis: Serpstat — 2.5T+ backlinks; Moz — 44T+ links, DA metric.
  • Site Audit: Serpstat — Yes, comprehensive; Moz — Yes, detailed reports.

Feature Comparison

Feature
Serpstat
Moz
Keyword Database Size
7+ billion keywords
500+ million keywords
Backlink Analysis
2.5T+ backlinks
44T+ links, DA metric
Site Audit
Yes, comprehensive
Yes, detailed reports
Rank Tracking
Daily updates
Daily or weekly
Starting Price
$59/mo (Individual)
$99/mo (Standard)

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Our Verdict

Serpstat is the better choice for growing teams that need advanced seo capabilities and integrations. Moz is ideal for small businesses or solo marketers who want a straightforward, budget-friendly solution.

Serpstat vs Moz: Frequently Asked Questions

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