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Analytics

Smartlook vs FullStory

By ContentMation Team·Updated April 2026

Smartlook and FullStory compete head-to-head in the analytics space, each with a loyal user base. While Smartlook is known for its robust feature set, FullStory offers a compelling alternative. Let us examine how they stack up in a direct comparison.

Key Takeaways

Smartlook and FullStory compete head-to-head in the analytics space, each with a loyal user base. While Smartlook is known for its robust feature set, FullStory offers a compelling alternative. Let us examine how they stack up in a direct comparison.

  • Verdict: Choose Smartlook if you need a more comprehensive feature set and do not mind paying a premium for it. Go with FullStory if you prioritize ease of use and want a more affordable entry point for analytics.
  • Real-Time Data: Smartlook — Yes, live dashboard; FullStory — Yes, real-time events.
  • Heatmaps: Smartlook — Yes, click, scroll, and move heatmaps; FullStory — Yes, click, scroll, and move heatmaps.
  • Privacy Compliance: Smartlook — GDPR compliant with consent; FullStory — GDPR compliant with consent.

Feature Comparison

Feature
Smartlook
FullStory
Real-Time Data
Yes, live dashboard
Yes, real-time events
Heatmaps
Yes, click, scroll, and move heatmaps
Yes, click, scroll, and move heatmaps
Privacy Compliance
GDPR compliant with consent
GDPR compliant with consent
Funnel Analysis
Yes, multi-step funnels
Yes, conversion funnels
Starting Price
$55/mo (Pro)
Custom pricing

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Our Verdict

Choose Smartlook if you need a more comprehensive feature set and do not mind paying a premium for it. Go with FullStory if you prioritize ease of use and want a more affordable entry point for analytics.

Smartlook vs FullStory: Frequently Asked Questions

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