Analytics
Activation Rate
Activation rate measures the percentage of new users who complete a key action that correlates with long-term retention and value realization. It is a critical early indicator of product-market fit and onboarding effectiveness.
Examples
A productivity app defines activation as creating a first project and inviting a teammate, and tracks that 40% of signups reach this milestone within 7 days.
Best Practices
Define activation based on actions that strongly predict retention, reduce friction in the path to activation, and segment rates by acquisition source to identify quality channels.