General Marketing
Product-Led Growth
Product-led growth (PLG) is a business strategy where the product itself serves as the primary driver of customer acquisition, retention, and expansion. Users experience value through free trials or freemium models before making a purchasing decision.
Examples
A project management tool offers a free tier that lets teams collaborate on up to five projects, naturally converting power users into paid subscribers as their needs grow.
Best Practices
Design onboarding to deliver value within minutes, instrument product usage analytics to identify activation milestones, and build upgrade prompts into natural workflow moments.